Strike Out Stroke

NGO Website

UX Writing & Content Strategy

  • Fresh Branding redesign to create a unique voice that represents NGO’s commitment and reliability.
  • UX-focused Content Strategy that harmonized both fundraising and awareness-raising goals.
  • Persuasive and technical tone for fundraising purposes.
  • Educational and kid-targeted tone for awareness-raising Video Script and Quiz.
  • Branding Collateral and educational content was used in PR campaigns and taught in 27 schools across the state of Victoria (Australia).

Strike Out Stroke is a Melbourne based NGO compromised with fighting strokes in Australia. During my experience volunteering for the organization I helped them create their own voice.