UX Writing & Content Strategy
- Fresh Branding redesign to create a unique voice that represents NGO’s commitment and reliability.
- UX-focused Content Strategy that harmonized both fundraising and awareness-raising goals.
- Persuasive and technical tone for fundraising purposes.
- Educational and kid-targeted tone for awareness-raising Video Script and Quiz.
- Branding Collateral and educational content was used in PR campaigns and taught in 27 schools across the state of Victoria (Australia).
Strike Out Stroke is a Melbourne based NGO compromised with fighting strokes in Australia. During my experience volunteering for the organization I helped them create their own voice.