The GooDog

Business Dossier

Content Strategy

  • I designed a company dossier that helped The GooDog locate his business in three malls in Alicante.
  • The Content Strategy provided the brand gourmet values without losing American hot-dogs’ classic iconography.

The GooDog is a Spanish hot-dogs chain. I worked along with graphic designer Fran Pacheco in this freelance project that successfully achieved The GooDog’s goals.

  • Dossier's Front Page
    The Content Strategy intends to show the brand as a provider of gourmet products
  • GooDog Catalogue
    We established the priority of maintaining American hot dog’s iconography over any other attributes
  • GooDog stands in targeted locations
    Its visual strategy targeted the proposal’s receptors through edited images of the targeted locations