Media Genesis

Agency Website

User Research & UX Writing

  • I learned the most convenient usability practices for an advertising agency out of conducting User Research on internal and external sources.
  • With the help of my department colleagues, I designed an information architecture that organized all content under the project’s preferences.
  • I implemented a user-centered strategy to all the website’s content, creating smart UX Writing for every section.

Media Genesis is an award-winning digital solutions agency based in metro Detroit. During the time I worked as a Project Manager for them, I lead the agency’s UX redesign project within the Project Management department.

Homepage
UX Services
Brand Guidelines
Microcopies
Content Strategy
Attractive Tone

No further details can be shared due to a confidentiality agreement.