American House Senior Living

Website

UX Writing & Content Strategy

  • User Experience designed to make the user feel comfortable in the search of a potential new home.
  • Usability designed to ease the understanding of technical health content and digital interfaces by an elder target.
  • Content Strategy to guide seniors or their carers to find the best community according to their needs.
  • SEO content and campaigns ranked first in Google.

American House Senior Living Communities has been servicing senior citizens in the United States for more than 40 years. As Project Manager in the agency Media Genesis, in 2018 I adapted their website and content to their challenging target.

American House Homepage
Targeted Content Strategy
Approaching Content Strategy
UX Writing for Location Searcher
Responsive Design for Smartphone
Early success with increased traffic, reduced bounce rate, and increased time that visitors are spending on the site.
Responsive Design for Tablet

No further details can be shared due to a confidentiality agreement.