Institutional Website
UX Writing & Content Translation
- Content Translation to Spanish, Valencian, and English.
- I conducted User Research to analyze usability practices from the most relevant public institutions in Spain and the problems users face when managing their administrative processes online.
- The UX Writing strategy considers smart and simple microcopies adapted to the citizens’ easy understanding.
- We introduced all the updates and news in their social media platforms.
Aguas de Alicante is the public administrative institution for the management of the water in Alicante, Spain. I was in charge of its written communication in social media and website during the time I worked for the advertising agency Grupo Idex.